Have you ever wondered what's the story behind that statue in the corner of that intersection, that rock in a middle of a piazza, that weird shaped street lantern or why some people call that street differently from what's written in your map?Well my friend those are the legends of our beautiful city that only us that live here know the true story behind it. Passed on from generation to generation I will share with you FLORENCE as it was never told or written in books. We will go thru the highlights of the city but mostly the hidden gems where you will be seeing things that no tours offer and hear the City Stories that you can't find in any of the history books. I'm not certified nor very well informed to tell you HISTORY which you can easily find online but I will share with you the stories and the legends of this city that only us, the people of Florence know and can pass along with narration. I'll bestow upon you my keys to unlock perks at my local faves in Florence during your stay

Visitors will retrace the history of the Ferragamo fashion house and its founder Salvatore Ferragamo. Thus they will discover his experience in America where, from a simple shop boy, he will become the 'shoemaker of the stars' in Hollywood. Subsequently they will be able to learn about the extraordinary successes obtained upon his return to Italy and admire the creations that have made Ferragamo an iconic fashion brand.

Besides of its art treasures, Florence is one of the Italian capitals of fashion and luxury, especially dealing with traditional crafts such as jewelry, leatherwear and perfumery. A private guide tour will lead you across the fashion district of Florence, between via de'Cerretani, via Roma and via de'Tornabuoni, witnessing the magnificence of the town centre from an unusual perspective: the luxury shopping. An exclusive visit to the Ferragamo museum, a premium perfume shop and a traditional jewelry will allow you to feel deeper the unmeasurable value of these knowledges.

Made in Florence represents a tradition of quality, elegance, and artisanal craftsmanship recognized worldwide. Each product is born from the combination of manufacturing expertise, attention to detail, and aesthetic culture — values that make Florence an authentic symbol of Italian excellence.” This tour includes a visit at the Salvatore Ferragamo shoe museum which displays photos, sketches, trademarks and a collection of shoes designed by Salvatore and his daughter. Historically, the brand has been closely associated with iconic figures such as Audrey Hepburn, Marilyn Monroe, and Princess Diana, helping to shape an image of sophisticated and understated elegance. The tour includes a visit to the Farmacia of Santa Maria Novella, that opened to the public in 1612 and still preserves 14th century frescoes. It sells the original Dominican monks’ products like perfumes, soaps, and “medicines”. A visit to the nearby Church of Santa Maria Novella is also included.

With your personal AI guide you aren't restricted to major landmarks and limited stories any more! Explore iconic sites like the Basilica di Santa Croce, Cathedrale di Santa Maria del Fiore, Palazzo Strozzi or any other popular or less known landmark, historical building or even piece of art. You can ask about literally anything which catches your eye: whole city district, hidden street corner, intriguing frescoes... Key Features for Your Italian Holiday: Snap a photo of any ancient ruin, fountain, or masterpiece and instantly receive a fascinating story. It’s like having a historian in your pocket! Navigate seamlessly with map-based audio tours, giving you full flexibility. Choose a narrator persona—from an in-depth local guide to a fun, kid-friendly companion—to tailor the stories to your interests. Offline Ready: Download guides in advance so you never miss a story, even without Wi-Fi. 7 days premium subscription included. Available both for iPhones and Android smartphones

This exclusive guided experience blends history, art, and fashion, offering a deep dive into Florence’s influence on global style. Whether you’re a fashion enthusiast, a lover of Italian design, or simply curious about the stories behind these legendary brands, this tour provides a unique and stylish perspective on Florence’s fashion heritage. We will stop by and talk about iconic brand names were born in Florence and highly contrbiuted to create the Italian fame for fashion and style.