Hakusan Shrine is Niigata's most revered shrine, dedicated to the deity of matchmaking and good fortune. Your guide explains its long history and you can stroll the surrounding Hakusan Park, one of Japan's oldest public parks, beside the Shinano River.

The Northern Culture Museum is the grand former residence of the Ito family, one of the largest landowners in the region. Your guide shows you the magnificent wooden mansion, its 100-tatami room and beautiful traditional gardens that change with the seasons.

Stroll through Furumachi, Niigata's historic downtown and former geisha quarter. Your guide introduces the atmospheric lanes, traditional shops and the refined culture of one of Japan's three great geisha districts.

Imayo Tsukasa is a historic sake brewery founded in 1767. Your guide accompanies you on a visit to the beautiful wooden brewery, where you can learn how Niigata's famous rice and pure water are crafted into premium sake and enjoy a tasting.

Toki Messe is Niigata's waterfront convention complex. Ride to the free Befco Bakauke observation room on the 31st floor for sweeping 360-degree views of the city, the Shinano River, the Sea of Japan and, on clear days, Sado Island.

Minatopia, the Niigata City History Museum, sits beside the Shinano River on the grounds of the former Niigata Customs House, a designated Important Cultural Property dating from the 1869 opening of the port. Your guide explains the city's history as one of Japan's five treaty ports.

Explore the lively Honcho market area, a traditional shopping street where locals buy fresh seafood, vegetables, rice and Niigata specialties. Your guide helps you sample regional foods and experience everyday life in the city. (Purchases are at your own expense.)

The elegant six-arch Bandai Bridge spans the Shinano River and is a symbol of Niigata, designated an Important Cultural Property. Your guide shares its history as you take in views of the river and the surrounding cityscape.