-Yangwang Experience Hall (The Bund) -BYD’s premium brand showroom nested within the historic Roosevelt Mansion -Showcases luxury NEVs like the Yangwang U8, offering curated test-drive experiences and brand storytelling through architectural elegance and advanced display

-Huawei Global Flagship Store -A tech wonderland on Nanjing Road blending smart home tech, AR/VR, wearable ecosystems, and interactive green energy zones -A dynamic convergence of innovation and education housed within a living showroom

POP MART A cultural phenomenon in retail, offering blind-box collectibles, designer toy exhibitions, and community-driven pop-up events Retail transformed into a playground of creativity and youthful devotion

-NIO House (Taikoo Hui) -Automotive retail reimagined as a community space -Features premium EV showcases, social lounges, co-working zones, and curated café experiences

-Starbucks Reserve Roastery (Shanghai) -One of the world’s most theatrical Starbucks -Witness coffee roasting, explore AR-enhanced guides, and savor exclusive brews in a multisensory environment

-DJI Authorized Experience Store (Taikoo Hui) -A hands-on exploration zone for drones, gimbals, and AI-powered imaging gear -Encourages interactive experimentation, reinforcing DJI’s blend of tech innovation and lifestyle integration

-Dragon Dream NEV Street -An immersive automotive corridor housing multiple NEV brand showrooms -A visual and experiential showcase of China’s sustainable mobility transition

-ANTA SNEAKERVERSE “SV Illusion Alley” (NEW) -A multi-floor themed store at Nanjing East Road 546 featuring gothic revival design with mirrored ceilings, interactive gesture screens, bronze chutes, and a magical shoe drop experience -Divided into zones like "Stylish Sports," "Sporty Living," and "Trend Vanguard," this space merges fashion, fantasy, and immersive art retail