Begin in the charming San Sebastian neighborhood, the western colonial border of Cuenca, where you’ll stroll through a picturesque plaza, admire the colonial architecture, and explore the Modern Art Museum with its local exhibits.

Walk along Bolivar Street to uncover the city’s French-influenced republican-era transition, reflected in its elegant architecture, and visit the 10 de Agosto Market, immerse yourself in the vibrant culture as you learn about local fruits, products, and traditions.

Continue to the iconic San Francisco Plaza, the Flower Market, and the historic Parque Calderón, home to the impressive Old Cathedral and the New Cathedral, one of Latin America’s largest churches, boasting a stunning gold-leaf altar.

After lunch at a local restaurant recommended by your guide, visit El Barranco for stunning views of the Tomebamba River and its hanging houses. Explore Calle Larga and the Pumapungo Museum, where you’ll find exceptional exhibits on archaeology and Ecuador’s diverse indigenous cultures.

We will then visit the Homero Ortega Panama Hat Factory, where you’ll witness the intricate process of crafting world-famous Panama hats from “paja toquilla,” a tradition deeply rooted in Cuenca’s economy and culture. Choose from a variety of styles, from simple to exclusive, as you learn about this timeless craft.

Finally, soak in the stunning panoramic views of Cuenca from the “Mirador de Turi” scenic viewpoint, a perfect spot to capture the city’s charm. Afterward, we’ll drop you off comfortably at your hotel.