The Incense Road Experience brings together a host of ways to discover the stories of this epic trade route, and the enduring connections between people and incense - curated with the people of AlUla. By embarking on a trail through a maze of mud-brick at this historic site, visitors can encounter ancient artefacts, talk to great legends of history, explore rooftop aromatic gardens, immerse themselves in local memory, step into scenes from the past and create their own incense blends - whilst unravelling clues that connect every visitor to this epic and enduring legacy.

This tour offers a rare blend of modern innovation, immersive art, and rich heritage—all in one seamless experience. Starting with the serene beauty of Yam Beach in KAEC, guests can relax by the Red Sea in a luxurious, uncrowded setting. The journey continues to teamLab Borderless Jeddah, where cutting-edge digital art blurs the lines between reality and imagination. Finally, it concludes in Al-Balad, Jeddah’s historic district, offering a deep dive into the cultural soul of Saudi Arabia. This tour uniquely bridges the future and the past—modern leisure, global creativity, and authentic heritage in one unforgettable day.

Step into a world that breathes, lives, and interacts with you and every other visitor. teamLab Borderless Jeddah is the place where walls dissolve, and artworks transform into dynamic, living entities that wander, connect, and communicate with each other and with you. This is not just a museum visit—it's a unique sensory journey utilizing cutting-edge technology and precise software, allowing you to become an integral part of the artwork itself. Explore over 50 exclusive and innovative digital artworks that flow seamlessly out of their rooms to interact with other pieces and respond to your presence and movement, creating an ever-changing art experience. Witness brand new, exclusive artworks developed specifically for Jeddah by a global creative team of artists, programmers, engineers, and animators. Immerse yourself in captivating areas like Borderless World, Athletics Forest, Future Park, Forest of Resonating Lamps, EN TEA HOUSE, and Sketch Factory.

Traveling solo? Discover AlUla in a meaningful and immersive way on this carefully designed cultural journey. Explore the UNESCO World Heritage Site of Hegra (Madain Saleh) and stand before monumental Nabataean tombs carved into sandstone over 2,000 years ago. Walk through the historic lanes of AlUla Old Town and uncover stories of pilgrims, traders, and local families who once lived here. Continue through the lush AlUla Oasis, where palm groves and ancient irrigation channels reveal how life has flourished in this valley for centuries. End the day at the iconic Elephant Rock, watching the desert glow at sunset. Led by a local guide born and raised in AlUla, this experience blends authentic storytelling, relaxed pacing, and real cultural insight — perfect for independent travelers seeking connection, culture, and unforgettable landscapes in one seamless day.