Niigata is one of the leading centers of food culture in Japan.​ While walking through charming avenues, you can feel the atmosphere of old port town and taste many delicious Japanese dishes. Emersed yourself in history as you walk through the Furumachi district of Niigata, which renowned as much as Gion in Kyoto and Shinbashi in Tokyo for it’s Geisha. ​ You can not only enjoy the delicious Japanese food, but also interact with locals! Meeting Niigata residents is an experience you are unlikely to quickly forget. ​ As you stroll through the streets, go into any restaurant that strikes your fancy! Your local guide will make restaurant recommendations and help you order in traditional Japanese restaurants.​ ・You can enjoy wonderful food and local sake of Niigata.（Beer, wine, and alcoholic/Non-alcoholic beverage are also available.）​ ・As you move between Japanese pubs, experience the charming Niigata streets. ​ ・If you are lucky, you may event pass a Geisha!

Freshly prepared Japanese food is waiting for you. Enjoy the rich flavors of Japanese sake while tasting the harmony of Japanese cuisine and rice wine. Learn about the process of making sake and the connection between sake and Japanese people. The fragrance of sake is classified into four categories, each of which will be carefully explained. Learn about which dishes pair well with which kinds of sake. We will also teach you how to order (in Japanese) at a Japanese style pub. Make no mistake. You too will surely be called a connoisseur.

Discover the ancient history of Japanese sake (or rice wine) which dates back to at least 700 AD. Originally only consumed at religious ceremonies, sake was believed to connect individuals to the divine realm. For nearly a millenuim, sake was produced by shrines and temples all over the country. Even now, it is one of the primary offerings to the Shinto gods. Become a part of this rich tradition by tasting the elixir of the Japanese gods in the heart of a Shinto shrine. Learn firsthand the deliciousness of Niigata sake amidst the serene ambiance where tranquility and the essence of the divine converge.

Take the afternoon to explore Niigata Island. Start by learning the history of the Port Town, as you stroll through time along what used to be old canals! Then taste the delicious local fish as you learn to make your very own sushi! Lastly, be washed away by the harmony of delicious Niigata Sake and delicate appetizers made from local ingredients.

Nigata is known for the best sake producing area - Myoko isn't the exception with 3 sake breweries of unique history and product line-up. They are all small-sized truly local breweries. You can see more and communicate with the business owner and/or workers with a guide. After the brewery tour, we'll check and try local food at a local farmer's market or authentic local restaurant of your choice/guide's recommendation.

A tour to fully enjoy the night in Takada, a historic castle town in the snowy region. The dining venue features a special lunch at "Centennial Ryotei Ukisyo," a traditional restaurant with over 140 years of history and designated as a National Tangible Cultural Property. You can explore the lavish four-story wooden architecture and savor authentic ryotei cuisine.

Make sushi with fresh seasonal fish Every morning the chef visits the market and carefully selects the best local fish for the day. In this course, you can taste Nigita's local fish (for example “Noppe”) that had been caught that very morning. Become an expert of sushi making and eating Did you know that sushi gripping method differs depending on the ingredients? You must subtly change the force of your grip and the manner of your grasp. A professional sushi chef will give an easy to understand lecture on all the secrets! You can become a sushi-grip expert!

During this tour, we’ll expertly guide you through the rich tapestry of local traditions, allowing you to experience these techniques firsthand. From hands-on demonstrations to immersive experiences, you’ll gain insight into the intricate crafts of the area. And, of course, no journey through Tokamachi would be complete without savoring some of the most delectable local cuisine, adding a flavorful dimension to your cultural exploration.

Limited to 10 people per day every Saturday and Sunday, Experience cooking with a grandmother who lives in the area and is a master of local cuisine in the snowy country. You can feel the warmth and countryside of the snowy country while teaching you the techniques for deliciously cooking seasonal ingredients and exquisite local dishes using salted wild vegetables. If you are interested in local food and culture, please come! *This tour is available for 2 or more people. Please note that we cannot run this tour for just one person.

This is a program which introduces a deep understanding of "Japan" through "rice" in Kashiwazaki, Niigata Prefecture. Participants will stay in an old minka (traditional Japanese house) with a kayabuki roof (shingled roof), watch cooking rice in a kamado (a traditional Japanese cooking pot), with a master of rice, and experience seasonal agricultural activities. Visitors can also enjoy some "experiences related with rice" such as Futomaki Sushi making experience with a local chef, and a visit to an award-winning sake brewery. This tour also includes visit in a beautiful historical residence of major landowner of this area, where the emperor Showa stayed during his visit to Niigata prefecture. On the second day, you will enjoy a full-course rice dinner that is specially created for this tour. The program offers real country life and warm interaction with locals that will make an unforgettable experience.

Discover a Hidden Sake Lab and Create Your Own Signature Blend Step into a hidden corner of a sake brewery for a rare, behind-the-scenes experience. You’ll explore the post-fermentation blending process, a special part of sake making rarely experienced, even by locals. Hosted by a WSET Level 3–certified brewery guide, you’ll craft your own personalized sake blend. Finish your bottle by painting a kanji character on the label that reflects your blend’s personality. Take home a one-of-a-kind bottle created by you. Creative, immersive, and unforgettable.

Explore the vibrant Pier Bandai market on a guided culinary walk that delves into the heart of Japanese seafood culture. This tour offers an authentic introduction to how fish and shellfish are selected, prepared, and enjoyed in everyday Japanese life. With a knowledgeable local guide, visit the Bandai-jima Fish Market and specialty shops, learning about local seafood favorites like sweet shrimp and salt-cured salmon. The experience includes a dining allowance for sampling various casual eateries, allowing you to enjoy dishes that reflect Niigata’s unique culinary landscape. - Discover the rich seafood traditions of Niigata at Pier Bandai - Guided exploration of the Bandai-jima Fish Market and specialty shops - Learn about local seafood and everyday eating habits in Japan - Enjoy a dining allowance to sample fresh seafood dishes at your leisure

HEADQUARTERS Campfield offers a “Hands-Free BBQ Plan.” We provide an open space overlooking the campground under a permanent large tarp. We will prepare all the necessary BBQ equipment and ingredients, so you can enjoy BBQ as soon as you arrive.

Echigo-Yuzawa is a nature-rich destination just one hour from Tokyo. It can be a bit inconvenient to explore without a car, so we’ll make the most of your time with a guided tour by car. At Kiyotsu Gorge, you can admire the majestic rock walls and crystal-clear streams, enjoying a magical, artistic space where the gorge’s scenery is reflected on the water’s surface. Ryugakubo is a mystical lake where you can drink delicious spring water.We’ll have lunch at “Matsushiro Satoyama Shokudo.” The blue-toned interior creates an artistic atmosphere. Please enjoy local cuisine with a modern twist.After lunch, we’ll visit nearby art installations. Next, at Hoshitoge’s terraced rice fields, approximately 200 paddies of various sizes spread across the slopes like fish scales. Bijin-bayashi features beautiful beech trees. It is home to many wild birds. I'll explain using a translation app. Cover photo: “Tunnel of Light” by Ma Jansson (MAD Architects), photo by Osamu Nakamura

Explore the essence of Japanese culture through an immersive journey that intertwines history, food, fermentation, and nature. Wander through a breathtaking landscape shaped by mountains and forests, discovering how traditional practices in agriculture and craftsmanship developed over time. Engage in hands-on experiences at historical sites and craft workshops, while indulging in local culinary delights, including rice cultivation and sake brewing. This exploration reveals the deep connections between community, spirituality, and the environment, offering a rich understanding of Japan’s cultural evolution.

Explore the enchanting snow-rich regions of Japan, where snow influences not just winter scenery, but also food, culture, and tradition year-round. This immersive journey reveals how melting snow creates pristine water sources essential for high-quality agriculture and fermentation practices. Discover the depth of local cuisine, from refined sake to traditional dishes, and experience unique crafts shaped by this snowy landscape. Witness how spiritual beliefs and everyday life harmonize with the natural environment, showcasing the profound connections between snow and Japanese culture throughout the seasons.