The heart of Seoul’s youth culture is this eclectic collection of cafes, restaurants, bars, clubs, art markets, galleries, and shops. Its numerous alleys wind through the area, carrying unique themes like clubbing, art, and murals (Picasso Street). Busking, performances, events, and the powerful energy of youthful freedom draw numerous youths to the area, especially on weekends.

Sebitseom, the three glowing islands that brighten the vista of the Han River, is a cultural complex built to be a landmark on the Han River in the heart of downtown Seoul, a place where you can enjoy special cultural contents at the water’s edge. It is the world’s first floating structure with buildings that can float on water. Sebitseom consists of three glowing islands that brighten the Han River gloriously, along with Yevit, a place that screens a variety of video clips and contents.

Starfield COEX Mall, the largest underground shopping space in Asia has over 260 stores, located at the center of Seoul, leads in trend and culture. Combining fashion, food, culture and entertainment, the mall provides everything the visitors need. The Starfield Library offers a space to rest and entertainment with books. You can discover the shops rain or shine.