A "ceramic board masterpiece museum" established by the Otsuka Group to commemorate their 75th anniversary. It contains the largest permanent exhibition space in Japan (29,412 square meters).

Upon arrival in Tokushima City, immerse yourself in the festival atmosphere of Awa Odori throughout the town. (Free time activity.) ※ Please arrange your dinner. There are also many festival food stalls available.

The Awa Dance Festival (Awa Odori) is the country's largest dance festival as part of the Obon festival in Tokushima Prefecture, Japan. Dancers and musicians known as ren parade through the streets accompanied by traditional instruments, wearing obon dance costumes and chanting. "Awa" refers to the old name of Tokushima Prefecture, and "odori" means "dance". "Odoru aho ni miru aho, onaji aho nara odoranya sonson" (A fool watches a fool dancing, If they're both fools, let's dance). It's the lyrics sung by the dancers during the festival. ※The spectator seats will be S-class seats. ※Feel free to enjoy dinner during your free time in Tokushima City before the event starts, where numerous food stalls will be available at the venue.

The world-famous Awa Dance can be viewed all year round at this dance hall. The first floor is home to an information desk and shop area for local products and tourist information. On the second floor is the Awa Dance library and an exhibition hall. The third floor is home to a museum.