Changdeok Palace is a UNESCO World Heritage Province, is a MUST SEE place for foreigners. Changdeok Palace, which a famous foreign actor Jessica Alba loves!! Let's walk around the palace with a feeling that you are a king from 500 years ago !! Insa-dong Street is one of the most memorable attractions in Seoul and represents the focal point of Korean traditional culture and crafts. Stores in Insa-dong specialize in a wide variety of goods that can only be purchased or appreciated in Korea. Namdaemun Market is even open overnight, from 11:00pm to 4:00am, and is crowded with retailers from all over the country. When day breaks, the site of busy shoppers bustling around the market creates a unique scene that attracts tourists worldwide. Namdaemun Market sells a variety of clothes, glasses, kitchenware, toys, mountain gear, fishing equipment, stationery, fine arts, accessories, hats, carpets, flowers, ginseng, and imported goods.

Step into Changdeokgung Palace, a UNESCO World Heritage site and the most enchanting of Seoul’s royal palaces. Built in 1405, this palace was favored by many Joseon kings for its elegant design and seamless harmony with nature. Enter through the grand Donhwamun Gate, cross the stone arches of Geumcheongyo Bridge—the oldest in Seoul—and imagine the footsteps of royalty that once echoed here. Highlights include Injeongjeon Hall, where majestic state ceremonies were held, and Huijeongdang Hall, the king’s residence rebuilt with rare Western touches like glass windows and chandeliers, offering a striking contrast to traditional Korean architecture. With its serene gardens and timeless atmosphere, Changdeokgung remains a place where history and beauty live side by side.

Wander through Insadong, Seoul’s cultural heart where tradition comes alive. Once the center of antique trade during the Joseon Dynasty, today its bustling main street and hidden alleys invite visitors to step back in time. Sip fragrant teas in a traditional teahouse, browse craft shops and art galleries filled with local treasures, and discover handmade ceramics or calligraphy from skilled artisans. With colorful stalls, delicious street snacks, and warm interactions with local vendors, Insadong offers not just shopping—but a lively, authentic experience of Korea’s cultural soul.

Step into the lively energy of Namdaemun Market, Korea’s largest and oldest traditional market, first established in 1414. Located beside Seoul’s historic South Gate, this sprawling maze of stalls and shops is a paradise for bargain hunters and food lovers alike. Browse endless rows of clothing, accessories, and souvenirs at wholesale prices, or follow the delicious aromas to discover local street foods such as hotteok pancakes and handmade dumplings. More than just a market, Namdaemun is a living piece of history that has endured fires, wars, and centuries of change—yet still thrives today as a vibrant meeting place for locals and visitors from around the world.