In Hop Museum I’ll show you how the famous Czech Saaz hops are grown and why they’re so important for our beer culture. We’ll walk through the exhibits together, and I’ll explain the history, the harvesting process, and what makes Žatec hops some of the finest in the world.

Here we’ll take a break and enjoy a traditional Czech lunch together, of course with a great local beer.

I’ll hand you over to the official brewery guide, who will take you on a behind-the-scenes tour of the place where the world’s first Pilsner was born. You’ll explore the historic cellars and finish with a tasting of unfiltered Pilsner Urquell straight from a traditional wooden barrel – a truly unique experience.