Begin our walk on Avenue George V, one of the addresses closely associated with Parisian haute couture. Here, we’ll explore the world of the great French designers and the couture houses that established their workshops and salons in this prestigious part of Paris. We’ll also discover how luxury hospitality became an essential part of the identity of this district, with legendary five-star hotels opening their doors to an international clientele of fashion designers, celebrities and wealthy travelers.

Continue toward the Champs-Élysées, one of the world's most famous avenues. Beyond its reputation as a shopping destination, the avenue tells the story of Parisian wealth, architecture and social life. We'll look at its elegant façades and explore how the area evolved from an exclusive residential district of the French bourgeoisie into one of the most recognizable addresses in the world.

Finish the tour on Avenue Montaigne, one of the ultimate addresses of French and international luxury. Surrounded by some of the world's most prestigious fashion houses, this is the perfect place to understand how Paris became the capital of luxury and how the fashion industry operates today. We'll explore the history of the legendary houses established here and examine the relationship between architecture, branding, fashion shows, boutiques and the creation of desire.